Views
Nobody buys products or services from suppliers they don’t know or don’t respect, least of all when their budgets are tight. A good reputation is, therefore, the first essential step to making a sale and should be at the centre of marketing strategy.
With so many independent and informal conversations taking place online, it’s getting harder to earn and maintain a good corporate reputation. And in a world of rapid change with limited resources, how can positive “share of voice” be achieved amongst customers and those who influence them? It’s very hard, but Nicola has some answers.
Experience
Some current and recent corporate clients include:
And North Dales Leisure Parks, Atlas Leisure Homes, Scampston Estate, Escrick Park Estate, APP Construction.
Nicola was Board Director of a PR/advertising company in Cambridge during and after the early 1990s recession and understands how PR must add tangible value when business opportunities are limited.
Then she was the freelance PR Director of a large marketing communications agency in Essex managing successful PR and market research programmes.
Nicola supports World Vision’s work improving the lives of people in rural Zimbabwe.