Recent Projects
Creative e-newsletters for holiday bookings – throughout 2010
Nicola proactively researches and writes five regular e-newsletters for a well-known holiday company promoting self-catering in UK and France. They all yield excellent open and click-through results. For a further two e-newsletters, written specifically for the holiday industry, she researches the complex issues herself and then writes the text.
PR delivers sales
A simple media relations project in January 2010 for a holiday home park in Derbyshire led directly to the sale of a luxury lodge in February. The short campaign delivered a flurry of enquiries and visits to the park – all by interested potential customers.
A BBC breakthrough
Nicola’s understanding of media paid dividends when BBC TV’s Countryfile programme accepted her story on behalf of a client based in rural Yorkshire. It will appear later in 2010.
Second restoration appeal for Selby Abbey
Nicola headed the media relations campaign to keep Selby Abbey’s Millennium Appeal in the public eye. The appeal reached its target of £4.5 million early. In 2010 Nicola begins a low-cost press relations campaign to raise a further £250,000 for a new organ.
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